Most of the time, do we even think, or we just relay on our “intuition”, emotions, reviewing past memories and experiences? A question someone could easily ask himself, since how easily we are satisfied today by adopting someone else’s opinion and how easily dogmatic beliefs are applied, despite all the knowledge and information available to everyone. The advertising industry has us well figured out, we buy, wish and desire what they want, we set our goals by our closest society’s conventional expectations and have despite all the technology we have developed, less and less time for ourselves and for executing our inner callings. We all like to call ourselves unique and one of a kind, despite the fact that we have 99.9% of our DNA in common, that we live by the same society standards and sometimes even dare to deny any creativity in us.. And anyone that crosses the line, expresses his own creativity, doubt the society codes, tries to create a life by his own image, and escapes the barriers of “short-sighted preservation and hedonism” we are used to daily shape our lives around, is instantly labeled as weird, a freak, or anything similar.. But who’s the real freak here..? Someone who vegetatively conforms to the perceived reality, goes by the flow and without any solid criticism does what “he’s told to”, or someone who knows there’s more to life, and tries to get the best out of himself, despite the possible failures and criticisms?
A nice video on the subject:
Quick introduction to Venus project
(one of the alternatives for our future to take into account by those “freaks” 
)
Jacques Fresco’s lecture at Cankarjev dom (part 1)
(an interesting lecture from 94 year old founder of Venus project)
http://s12.si/druzba/razno-ostali-prispevki/1011-the-venus-project-world-lecture-tour-2010-in-slovenia-1-ang
Jacques Fresco’s lecture at Cankarjev dom (part 2)
(Questions & Answers)
http://www.s12.si/druzba/razno-ostali-prispevki/1018-the-venus-project-part-2-questions-answers-ang
Do you really believe that free market cares about the ethical and environmental consequences it causes? Of course it does as long as it is profitable, but when the profit disappears of the plate, there is only the integrity of social and environmental sense of the involved left for us to count on. And what about the government..? Do you think it has the power to successfully direct huge corporations towards our well-being and life-quality improvements? Not any more, at least not the big ones and to the extend desired, as many international corporations are way larger economies as our own for example (Slovenia, http://www.corporations.org/system/top100.html) and have therefore vast influence on all economic movement on the specified territory.
But on the contrary, we the consumers (of course in large enough amounts) still have all the power in our hands. They still need new income for their survival, even more of it every year (or cheaper labour force (not indefinitely will Chinese work so cheaply and the subsidies to their export won’t last forever) or improved production technologies (very expensive, as usual)), if they want to manifest any growth and quote well on stock markets, therefore it depends solely on us, if we want to support them with our “money ballot” and extend their existence.
Therefore you should be aware of the company politics more than ever. You should try to buy the products you know that are healthy, their package (and even the product itself) is as recyclable as possible and its production or consumption doesn’t endanger environment in any other way, the workforce is treated and paid well and the company is active in solving various social and environmental problems in the area it is present. That usually leads to higher prices, but face it.. as many of us, you to probably impulsively spent mention-worthy part of your monthly budget on various “Chinese crap for one time use only” you don’t really need (or think you might need sometime in the future) or the higher price of some product would be well repaid in long term, by buying better quality product variant in the first place.
To conclude, consume frugally. Buy only the things you really need (not “the need” some ad wakes up in you), where you need quality and endurance of the product, you also buy the product with such attributes (and therefore reduce waste), and where you don’t need such premium attributes, you can still buy lower-quality and cheaper products that will still fulfill all of your needs. But overall.. simplify and focus! Your life, consuming habits, everything.. Get the stuff you really want and enjoy them at their fullest (may that be consumption products, relationships, various experiences, etc.) and don’t let yourself drown in huge amounts of mediocre stuff that consume all your life and make you even unhappier. Economy was meant to be a tool (as far as I understand it ) and therefore you should treat it as such and don’t let your whole life evolve around it. Life is much to important to be imprisoned in consumerism!
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