If you want to sell, you have to create a demand. And the best recipe to do that, is to create an artificial role model of perfection and to advertise it to the potential customers, pointing out their imperfections compared to created model. Naivety of people will take care for the success story of the selling product, so the seller’s mission is completed. No big deal you say, but since I like to complicate things a little bit, I would really like to introduce you to a new point of view.
The practice described above is far more devastating as it seems, when you first look at it. The vast majority of advertisers plays on this same effect, which is by default gradually, but constantly lowering consumers self-esteem. The lower it gets the better consumers they have raised. And without self esteem, it is practically impossible to cultivate sincere and well fundamented self-confidence and therefore, the person is incapable of independent functionality, which should be a primary demand for every adult and mature person.
Maybe adults are more immune to such influences, but our children have not yet developed those same filters. A child’s mind has no proper defense system. Everything in perception of his senses, goes directly to their mind. And before they realize it, they will have this deep rooted in their habits and develop a weak self-worth perception. Furthermore, because we become what we think of most, they have everything but a bright future ahead of them.
Therefore you should always keep an eye over your child’s development of self-perception and make sure he knows, he is perfect. In every way. Not speaking of perfectionism, but a healthy stance towards life and himself, that will not get him easily off track, if he won’t get all those toys advertised on TV or won’t be as smart as those kids in cheap Hollywood movies. Every person is special. That specialty only needs to be found!
Tags: advertisements, future, habits, influence
Leave a Reply