Habits are an extremely powerful tool, when used right, but one of the greatest curses, when out of our control. They could be described as a kind of a way, how our subconsciousness helps us with the pursuit of our goals.
How does this process work?
Through our thinking and repetitive activities, we reprogram our subconscious mind to adopt that kind of behavior and execute it at the littlest effort invested possible. If we take Psycho-Cybernetics as a reference, it says that about three week to a month are required for this new attribute to domesticate itself in your mind.
As knowledge can be fairly reachable nowadays, due to the information overload we are faced with, its application is probably more difficult than ever. As an example we could take my clumsy approach to all sorts of relationships.. Despite of the fact that that is one of the areas of my great interest, and all of the knowledge I’ve gathered during the research of this phenomenon, I still have a habit of making such basic and stupid mistakes, that sometimes is quite hard and embarrassing to face the results of my doing. Even though I know very well, how you need to let the time to do its own job, I can fairly easy get distracted into my general attitude towards all other life challenges, where target is focused and than great deal of effort and persistence is invested into completion of the desired goal. This works great with other things, but is a disaster when dealing with relationships, as it gives an uncomfortable feeling of being obsessively harassed. Everything else than good behaviour than, so it needs to be eliminated as soon as possible, but as with every change in our behavioral patterns this too will take time and will be done gradually, so for now, we just say that nobody is perfect. 
If you want to sell, you have to create a demand. And the best recipe to do that, is to create an artificial role model of perfection and to advertise it to the potential customers, pointing out their imperfections compared to created model. Naivety of people will take care for the success story of the selling product, so the seller’s mission is completed.
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